Last week, I received a huge parcel from Tiger Beer with a white plastic container in it, containing a bottle of Tiger Beer and 6 fresh lemons. There’s also a note attached inside saying that Double Refreshment will be arriving soon on 21st November 2013 and a hashtag #mydoublerefreshment. Curious. What does this mean? Could it be a new flavoured beer launching soon?
A few days later, I received a box with Tiger Beer stickers on it. What a surprise! Didn’t dare to open the box in the office and took from the side of the box..
Got home and unbox the package and wow! 5 bottles of Tiger Radler! A new drink from Tiger Beer.
Guinness Anchor Bhd (GAB) unveiled its latest variant of Tiger Beer called the Tiger Radler, a combination of Tiger beer and natural lemon juice. Tiger Radler is set to be a beverage that is doubly refreshing and to be the perfect beverage for almost any drinking occassion with family and friends.
Tiger Radler has a distinctively cloudy look unlike the clear bubbly Tiger beer. Tiger Radler has already been a massive hit in Europe over the past few months. Malaysia and Singapore are the first two countries in Southeast Asia to introduce Tiger Radler.
Be sure to get the first taste of Tiger Radler at the upcoming launch party on 6th December 2013. Score tickets to the Tiger Radler #mydoublerefreshment party at www.facebook.com/TigerBeerMY