The Rise Of Kirin Ichiban @ GAB’s Japanese-Themed Cultural Festival – Zebra Square

Last week, Guinness Anchor Berhad (GAB) hosted a Japanese-themed Cultural Festival at Zebra Square. I was there to witness the Rising of Kirin Ichiban, Japan’s No.1 100% Malt beer which was the the star of night.

A little something about Kirin Ichiban:

Kirin Ichiban is a beer developed by Kirin Brewery which uses 100% Malt and an innovative “First Press” brewing method or ‘Ichiban Shibori’ as it is known in Japan. With such a process, it means only the finest ingredients are included – the purest malt, and only extracts from the first strain are used in the brewing process. What results is a premium beer that is crisp, rich in flavour yet leaves little aftertaste because Kirin Ichiban is known as beer at its purest.

Kirin Ichiban is GAB’s first Japanese product in its portfolio and it is the company’s first new brand in five years. With its addition, GAB plans to increase the distribution network of the 100% Malt, First Press beer giving consumers greater accessibility to the product.

After the registration, we proceeded to the main hall. We were greeted with sweet smile from every beautiful Kirin ambassadors on our way in.

We were treated to free flow of Kirin Ichiban all night long. While drinking, there were food stalls indoor and outdoor for us guests to enjoy snacking while pairing with Kirin Ichiban!

Everyone’s favourite Japanese snacks to go with Kirin Beer is none other than the Yakitori which caught the longest queue for it. There were choices of chicken, beef and prawn. Being a foodie, I opt for all and like the chicken yakitori the most. The chicken was succulent and very tender compared to the beef which I find overdone. The prawns were great too, only drawback that they still have their head and shells on. So, it was quite a hassle to eat XD

Yakitori watashiwa aishiteru~~

Moving inside to the main hall, there were more Japanese dishes to nibble on along with our drinks in hand. There were Sashimi, Sushi and Tempura to feed the hungry, and unlimited replishment of Kirin Ichiban to quench the thirsty ones.

Kirin Ichiban is already available in more than 40 countries and the brand has enjoyed healthy growth in those markets. Kirin Ichiban is an excellent companion for any type of cuisine, even the most delicate of flavours as the beer leaves very little aftertaste.

Was there early with Walauwei and we chilled together while waiting for the rest to arrive.

The festival The event was also attended by His Excellency, Makio Miyagawa, Japan’s Ambassador to Malaysia.

His Excellency, Makio Miyagawa mentioned that he was delighted that a great product like Kirin Ichiban has been added to the portfolio of GAB and this will provide further opportunity for Japanese culture to be showcased in Malaysia, particularly by generating further appreciation for Japanese food and drinks amongst Malaysians.

There were performances during the event. We enjoyed watching the Yosakoi dances and Yatai stands which celebrates the addition of Kirin Ichiban into GAB’s iconic portfolio which was officiated by His Excellency Makio Miyagawa.

Zebra Square was recreated to look like a Japanese food street and there was a huge LED backdrop which showcases Kirin Ichiban as well as Tokyo city which I had chance upon taking pictures with 🙂

with Rif, Joanna & Jason (missing from this picture is Bok and Sue Lynn)

with YeeIng, Joanna, Charmaine and Choulyin

It was an enjoyable evening with familiar faces and friends as we all appreciate the unique flavours of Kirin Ichiban which paired well with all the food we had. Many thanks to GAB and LAB for the fine evening and pure experience of Kirin Ichiban!

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