It’s been a while since I last partied. About time to put on that party dress and mingle among the socialites. Looking forward to the Absolut Karnival party. It will be a night of colours celebration with excitement of Karnival. There will be live Samba and dance performances, as the unveiling of Absolut Karnival’s latest limited edition.
Absolut Karnival, a passion fruit and orange blossom- flavored limited edition bottle, captures the transformative energy of Carnival. Absolut Karnival features artwork by the Brazilian graphic novel artist and writer, Rafael Grampá from Marvel Studios.
Teaming up with Absolut on its new Transform Today campaign, Grampá extends his creative collaboration with the brand by bringing a unique and colorful vision of Latin America’s most transformative celebration to the iconic Absolut bottle.
The rich, smooth, fresh and tropical flavor combines with Grampá’s festive, dynamic, character-driven design to evoke some of the magic of Carnival, reminding us that life is full of possibilities.
“When Absolut asked me to collaborate on Absolut Karnival, I saw it as an opportunity to express my love of a festival that lets everyone be free and equal,” says Rafael Grampá. “In Carnival, everyone celebrates together. There is a beautiful, unique and uncontrollable feeling that our differences can be put behind us. We become aware of our own power to change ourselves and the world.”
“To evoke something of that in the bottle design, I knew it had to be colorful and cheerful. In the Carnival parade, normal people transform themselves into extraordinary things. I decided to try to represent that sense of transformation by putting the Carnival parade right onto the bottle,” says Grampá.