In 2015, take a moment to delight in the dazzling energy that forges links with the people you love! Moët & Chandon introduces Moët Rosé Impérial Unfurl the Tie, the stylish limited edition for Valentine’s Day, or any day that elevates life’s meaningful moments shared with those we hold dear. This year, the iconic Moët & Chandon black tie rises into the air to propose a vibrant toast with Moët Rosé Impérial and unfurls with a soaring wave of elegant style.
UNFURL THE TIE … AND UNFURL A RADIANT MOMENT IN GOOD COMPANY!
The Moët & Chandon black tie has elegantly dressed the Maison’s legendary champagne bottles since 1886, and in 2015 it will take on a stylish new demeanor. Moët Rosé Impérial Unfurl the Tie proposes a chic new way to enjoy and share the famed Moët Rosé Impérial: an elegant moment with a significant other, a glamorous occasion with our friends, or a joyful get-together with family and loved ones!
Available from 1st February 2015 at selected dining outlets nationwide, Moët Rosé Impérial Unfurl the Tie features a new elegant ‘Toasting Tie’ stand. The stand reinvents the Moët & Chandon tie as a bold and eye-catching new service ritual that holds delicately stemmed, footless champagne flutes.
The Moët Rosé Impérial Unfurl the Tie campaign also features chic visuals by photographer Ilaria Orsini. The images feature the Toasting Tie stand in a vibrant, pink and black lounge setting, drawing us in as three close friends share a toast with Moët Rosé Impérial in style!
A LEGACY OF ROSÉ CHAMPAGNE MOMENTS
Moët & Chandon’s Rosé tale begins as early as 1794, the vintage year of the 100 bottles of “Rozé” that Napoléon Bonaparte and his mother purchased from Jean-Rémy Moët in 1801. It continues on to 1878, the year of Moët & Chandon’s oldest existing bottle of rosé champagne and a powerful living symbol. And finally to 1997, the date from which Moët Rosé Impérial has been available as a non-vintage under the Rosé Impérial label, with Grand Vintage Rosé champagnes still released only in remarkable harvest years.
The limited edition Moët Rosé Impérial Unfurl the Tie Gift Box and Moët Rosé Impérial Unfurl the Tie Suit is available in 75cl at selected point of sales in Malaysia from 1st February 2015 onwards. Lookout also for special Moët Rosé packages from 1st February to 30th April 2015 at participating nightspots nationwide.